B Partners was a classic ‘refresh’. A corporate logo that was not resonating with the new direction of the company and drawing the attention it deserved. A simple refresh allowed the company to maintain its established recognition but take it to a new more modern version of itself and therefore herald in a new era for the company’s growth.
The prospectus was another way of being different and at the same time portraying a ‘cutting edge’ mentality which enforced B Partners at the forefront of their industry.