Branding Services
What We Can Do For You
Branding shouldn’t be boring, as it’s arguably one of your organisation’s most important assets. It creates your organisation’s identity, makes it memorable, encourages people to buy from you, helps to support marketing efforts, and brings a sense of pride to you and your employees. When you are looking for branding services, it is important to work with someone who cares about your brand just as much as you do.
At Immagin Creative, we use the perfect mix of business branding services and creative branding services to make your business stand out. From research to the implementation of marketing data, we are here for the ride.
If you feel like your brand needs a resurrection, it’s time to start working with one of the most trusted branding agencies in the industry. Send an email to hello@immagin.com.au or reach out through our enquiry formto learn where our branding and creative agency will take your business.
Our Branding Services
We create an in-depth profile of your target audience using our marketing techniques to identify opportunities within your industry. Armed with this information, we identify and set into motion the right branding services that will break through with your audience and outshine the competition.
Brand Research
Our brand research service provides complete understanding of all relevant elements needed to build you a strong brand that stands out. We explore the target audience, their behaviours, and the industry trends to develop macro and micro market insights. We take this further by researching all competitors and collating our key learnings. From this, we identify the best opportunities for your brand in the market and can move on to the fun part, developing your brand.
Branding Strategy
Once the research phase is completed, we move to our favourite part, the branding strategy. From what we have learned, we can identify your brand, product, and service position along with your unique value proposition. Where we really shine is building your brand and creative design services. This includes brand guidelines, which are used to maintain a visual identity, brand essence, and tone of voice across all brand communication. Once we are happy with the brand, we look to launch our strategic marketing.
Strategic Marketing Services
Armed with the knowledge from our research phase and a strong brand that we have built together, we are ready to identify the strategic marketing services that will elevate your brand and implement them. Our marketing fundamentals are simple, with a focus on the 5 P’s: product, price, promotion, place, and people, and an analysis of the customer, company, and competitors. Using these, we maintain our attention on the most beneficial objectives for your brand.
What else can we do...
We also work with brilliance
We choose to concentrate on branding... because we're bl**dy good at it. But we can do so much more.
If it enhances the client's experience, then we'll do it!
But we also have strategic alliances with some of the best companies around who specialise in their own fields and simply add total value to our customers.
We know they will look after you so we will put you in touch with them and walk away knowing you will be well looked after.
How we do it
STEP ONE
Getting ready for a change.
We delve into your core business to source challenges.
This includes analysing your business DNA and brand equity, evaluating people, place, and customer engagement, and conducting both global and local benchmarking. We also use industry trend reports, focus groups, and surveys to gather insights and implement business branding services.
STEP TWO
Building together.
We help companies to strategically think about their brand story.
This hands-on approach involves crafting a business development strategy, consulting stakeholder assessments, hosting think tanks, and generating actionable insights. From here we position the brand and develop the big idea that will drive the creative marketing services.
STEP THREE
Choosing a brand story
We help to define your powerful brand narrative
This involves creating a strategic conceptual framework, identifying the brand essence, developing a brand style guide, crafting the name and story, and establishing a content strategy and plan. This is the step that lays the foundation for the creative design services.
STEP FOUR
Let's make it happen
We design holistic, ownable and unique brand experience for your company.
This step introduces communication and media strategies, digital marketing and data collection, competitive big strategies, profile and capability statements, and environmental branding efforts.
Special attention...
No internal team?
Small internal team?
Extra projects?
With numerous clients, we provide on-retainer assistance or augmentation for their internal team in all marketing and creative disciplines. We design personalised retainer programmes to meet your requirements, ranging from email marketing and continuous content production to virtual CMOs who produce comprehensive strategic plans.
At Immagin Creative, we help to elevate your business with our branding services that have been trusted by some of the biggest brands in the world. Working across a range of briefs and designs, we have the experience to give your brand the love and attention that it deserves. If you are ready to get started send us an email at hello@immagin.com.au or reach out through our enquiry form