We transformed a simple chicken carcass into a thriving, number one pet food brand through innovation and dedication. Starting with a vision of sustainability, we utilised every part of the carcass to create nutrient-rich pet mince. Our commitment to quality and transparency set us apart, as we sourced locally and maintained rigorous production standards. Through strategic branding, we communicated our commitment to pets’ well-being and environmental responsibility. Leveraging social media and influencer partnerships, we built a loyal community around our brand. Customer feedback and continuous improvement drove product evolution, ensuring our pet mince became synonymous with wholesome nutrition. The company led the market, having turned a humble beginning into a beloved and trusted household name