Brand Research
Market Analysis Services Maximising Impact
Whether you are an established company or about to launch a new business, it is vital that you employ brand research to help you stand out in your chosen industry. At Immagin Creative, we identify what makes your brand unique and help you harness it to take your business to new heights. From studying your target audience to highlighting industry trends, our market research services provide you with the necessary steps to take your brand where you want it to be.
If you’re interested in business branding services to boost awareness of your brand, reach out through our enquiry form or send an email to hello@immagin.com.au to learn more about the benefits of brand research.
Our Brand Research Services
Audience
Profiling
When it comes to establishing your brand and selling your products or services, it is important that you understand your target audience. Our brand research service includes audience profiling, where we examine and classify audiences according to common behaviours. This information allows you to learn what your audience wants, giving you the opportunity to make your brand as appealing as possible by aligning with market demands.
Our market analysis services include behaviour analysis, where we use scientific research to study specific behaviours. This study aims to understand why individuals and families make certain decisions and do certain actions, with the intent to use this information to help benefit your brand. By learning the reason behind these actions and decisions, you will be able to market your brand to make it as appealing as possible.
Industry
Trends
As part of our market research services, we study the latest trends in your industry. These trends often take many forms, from changes in audience behaviour to the innovation of new technology. We identify how these changing trends can benefit or negatively impact your brand. This allows you to either embrace these trends to become an innovator or alter your offerings to avoid negative changes.
Macro & Micro
Market Insights
When it comes to brand research, micromarketing and macromarketing go hand in hand. Micromarketing involves selling your products or services to a small, specific audience based on particular distinguishing traits, such as location or occupation. Macromarketing, on the other hand, makes your brand appealing to everyone. We use both these services to help build your brand and market your offerings to as many people as possible.
Competitors & Key
Learnings
We believe there are key learnings to be made from the efforts of others, which is why our market analysis services include studies of competitors within your industry. Whether it is something they did successfully that you should emulate, or something unsuccessful that you should avoid, we’ll help you discover these valuable lessons. We’ll also help you learn from any mistakes you made in the past regarding your branding.
Brand
Opportunities
Through our market research services, we identify any brand opportunities that will aid in evaluating and forecasting your brand’s performance in terms of market share and income creation. This information will help you determine if the extensive costs of developing and promoting your brand is worth it, or if you should work on a smaller scale instead to turn a better profit.
What Else Can We Do...
We choose to concentrate on brand research... because we're bl**dy good at it. But we can do so much more. If it makes for a better client experience, then we'll do it! We also have strategic alliances with several of the best companies around who specialise in their own fields and simply add total value to our customers. We know they will look after you, so we can put you in touch with and knowing you will be well looked after.
Take Advantage of Brand Research Today!
At Immagin Creative, we are the brand design agency you can trust for all your market research services. Whether you are interested in learning more about your target audience or the latest industry trends, send an email to hello@immagin.com.au or get in touch through our enquiry form to start building a better brand.