Crafted for IGA and Metcash Foodtown stores, our pizza brand redefined visual appeal and storytelling to convey quality and premium positioning. The challenge was met with an ingenious solution: distinctive packaging colors – ‘purple’ for Supreme and ‘brown’ for Barbeque. Each hue represented a unique story, enhancing the product’s perceived value through a carefully curated narrative.
The ‘purple’ Supreme pizza, vibrant and visually striking, showcased a unique build process, spotlighting the quality raw ingredients that justified its elevated price point. Meanwhile, the ‘brown’ Barbeque variant told a tale of a slow, meticulous process, reinforcing the richness of its flavor profile.
This strategic approach not only differentiated the product visually but also communicated a narrative of craftsmanship, premium ingredients, and an elevated culinary experience. The on-shelf prominence achieved through these distinct colors not only met the brief but also positioned the brand as a standout, premium offering in the competitive pizza market.
Independent Food supplier to Metcash